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Mapping · Advisory · Winning

Accurate Data,Precise Strategy.

ASPIRASI is a political research and consulting firm that maps electoral potential, combining academic rigour with team experience since 2012. We advise candidates and parties, industry and corporations, and government institutions, from survey design to strategy.

Our Methods Contact Us
Collaborative engagements
100+
Collaborative engagements
Across sectors: politics, business and government
Team experience in electoral research since 2012
12+years
Team experience in electoral research since 2012
National and regional surveys, quick counts and exit polls
Provinces in the team’s research and advisory footprint
38
Provinces in the team’s research and advisory footprint
Research and activation services in every province
Works
30+
Works
Journal articles, books and reports on elections, parties and public opinion
Sign-in screen of the ASPIRASI enumerator app
Survey question screen in the ASPIRASI enumerator app

Screenshots of the ASPIRASI enumerator app. The dashboard view is an illustration.

Digital Platform

Research technology we build ourselves

Good data starts in the field. The ASPIRASI enumerator app records every interview in a verifiable way, and our electoral dashboard presents the results to clients in real time.

  • Field verificationGPS, duration, photos and signatures captured automatically for every interview.
  • Dynamic questionnairesSkip logic, picture-based answers and fully customisable questionnaires.
  • Electoral dashboard (real-time)Regional support maps and electability trends for clients.
See our digital platform
Public Trust

When public trust is tested, research must be open to scrutiny.

Public trust in leaders, parties and institutions is under pressure. We help you measure it, understand what drives it and rebuild it.

How we protect quality

  • Research you can check

    Run by an academic team with layered quality control; methodology and margin of error stated in every report.

  • Measuring trust

    A public-trust index in our surveys: how much a figure or institution is trusted, and why.

  • Rebuilding trust

    We track trust and sentiment across news and social media, then turn the findings into communication and narrative strategy.

Reach

Institutions and political parties within the ASPIRASI team’s service reach

  • Bank Rakyat Indonesia (BRI)
  • Bank Negara Indonesia (BNI)
  • Pertamina
  • PLN
  • Bank Mandiri
  • Telkom Indonesia
  • Pupuk Indonesia
  • MIND ID
  • National Awakening Party (PKB)
  • Indonesia Financial Group (IFG)
  • Permodalan Nasional Madani (PNM)
  • Great Indonesia Movement Party (Gerindra)
  • Bank Tabungan Negara (BTN)
  • Indonesian Democratic Party of Struggle (PDI-P)
  • Kereta Api Indonesia (KAI)
  • Garuda Indonesia
  • Party of Functional Groups (Golkar)
  • Kimia Farma
  • Antam
  • NasDem Party
  • Inalum
  • Labour Party (Partai Buruh)
  • Bukit Asam
  • Timah
  • Indonesian People’s Wave Party (Gelora)
  • AirNav Indonesia
  • Prosperous Justice Party (PKS)
  • Angkasa Pura I
  • Angkasa Pura II
  • Nusantara Awakening Party (PKN)
  • InJourney
  • ASDP Indonesia Ferry
  • People’s Conscience Party (Hanura)
  • Pelindo
  • Garuda Party
  • Pelni
  • Jasa Marga
  • National Mandate Party (PAN)
  • Hutama Karya
  • Waskita Karya
  • Crescent Star Party (PBB)
  • PT PP
  • Democratic Party (Demokrat)
  • Brantas Abipraya
  • Perumnas
  • Indonesian Solidarity Party (PSI)
  • Semen Indonesia Group (SIG)
  • Indonesian Unity Party (Perindo)
  • ASABRI
  • Taspen
  • United Development Party (PPP)
  • Jasa Raharja
  • Danareksa
  • Partai Nanggroe Aceh (PNA)
  • Perusahaan Pengelola Aset (PPA)
  • Partai Generasi Atjeh Beusaboh Tha’at dan Taqwa (Partai Gabthat)
  • Pegadaian
  • Biro Klasifikasi Indonesia (BKI)
  • Partai Darul Aceh (PDA)
  • Perum Bulog
  • Perhutani
  • Partai Aceh
  • Perkebunan Nusantara (PTPN)
  • Partai Adil Sejahtera Aceh (PAS Aceh)
  • Rajawali Nusantara Indonesia (RNI)
  • Pos Indonesia
  • Partai Soliditas Independen Rakyat Aceh (Partai SIRA)
  • PT Freeport Indonesia
  • Ummah Party (Partai Ummat)
  • Ministry of State-Owned Enterprises
  • House of Representatives of the Republic of Indonesia (DPR RI)
  • Jakarta Special Capital Region
  • Surabaya City
  • West Java Province
  • Bekasi City
  • East Java Province
  • Bandung City
  • Central Kalimantan Province
  • Medan City
  • Central Sulawesi Province
  • Depok City
  • Riau Islands Province
  • Tangerang City
  • Bangka Belitung Islands Province
  • Palembang City
  • South Lampung Regency
  • Semarang City
  • Central Java Province
  • Makassar City
  • North Sumatra Province
  • South Tangerang City
  • Banten Province
  • Batam City
  • South Sulawesi Province
  • Bandar Lampung City
  • Lampung Province
  • Pekanbaru City
  • South Sumatra Province
  • Riau Province
  • West Sumatra Province
  • West Kalimantan Province
  • East Nusa Tenggara Province
See our full reach
Three Sectors

One methodology, three arenas of decision

Voters, consumers and citizens are the same public. We read all three with the same rigorous research standards, then turn the findings into strategy you can act on.

Explore services

  • Candidates & Parties

    Politics

    Reading the odds of winning, from candidate selection to polling day.

    • Electability surveys & electoral mapping
    • Electoral branding & electoral targeting
    • Quick counts, exit polls & real-count monitoring

  • Brands & Companies

    Industry & Corporate

    Measuring brand position and reputation, then moving it in the public sphere.

    • Brand equity & public perception research
    • Media monitoring & social media analysis
    • Activation, events & media amplification

  • Government & Public Bodies

    Government Institutions

    Capturing citizens’ views on policy and communicating performance.

    • Satisfaction surveys & policy evaluation
    • Perception indices & approval ratings
    • Programme communication & performance outreach
Electoral Map

Reading Indonesia, region by region

The official 2024 presidential result for all 38 provinces, as an interactive map. We use the same approach to map our clients’ support base down to the electoral district.

  • Support-base mapping down to the electoral district
  • Electability tracking throughout the campaign
  • Quick counts and exit polls on polling day
Our analytical methods
  • 01 Anies–Muhaimin24.95%
  • 02 Prabowo–Gibran58.59%
  • 03 Ganjar–Mahfud16.47%
Aceh. Winner: Anies–Muhaimin 73.56%. Prabowo–Gibran 24.43%, Ganjar–Mahfud 2.01%.North Sumatra. Winner: Prabowo–Gibran 58.26%. Anies–Muhaimin 29.25%, Ganjar–Mahfud 12.49%.West Sumatra. Winner: Anies–Muhaimin 56.53%. Prabowo–Gibran 39.45%, Ganjar–Mahfud 4.02%.Riau. Winner: Prabowo–Gibran 52.35%. Anies–Muhaimin 37.96%, Ganjar–Mahfud 9.69%.Jambi. Winner: Prabowo–Gibran 65.23%. Anies–Muhaimin 24.15%, Ganjar–Mahfud 10.62%.South Sumatra. Winner: Prabowo–Gibran 69.47%. Anies–Muhaimin 18.98%, Ganjar–Mahfud 11.55%.Bengkulu. Winner: Prabowo–Gibran 70.42%. Anies–Muhaimin 18.10%, Ganjar–Mahfud 11.47%.Lampung. Winner: Prabowo–Gibran 69.55%. Anies–Muhaimin 15.49%, Ganjar–Mahfud 14.96%.Bangka Belitung Islands. Winner: Prabowo–Gibran 59.85%. Anies–Muhaimin 23.08%, Ganjar–Mahfud 17.07%.Riau Islands. Winner: Prabowo–Gibran 55.64%. Anies–Muhaimin 32.15%, Ganjar–Mahfud 12.21%.Jakarta. Winner: Prabowo–Gibran 41.67%. Anies–Muhaimin 41.07%, Ganjar–Mahfud 17.26%.West Java. Winner: Prabowo–Gibran 58.50%. Anies–Muhaimin 31.68%, Ganjar–Mahfud 9.82%.Central Java. Winner: Prabowo–Gibran 53.08%. Anies–Muhaimin 12.58%, Ganjar–Mahfud 34.35%.Special Region of Yogyakarta. Winner: Prabowo–Gibran 50.63%. Anies–Muhaimin 19.80%, Ganjar–Mahfud 29.57%.East Java. Winner: Prabowo–Gibran 65.19%. Anies–Muhaimin 17.52%, Ganjar–Mahfud 17.29%.Banten. Winner: Prabowo–Gibran 55.99%. Anies–Muhaimin 34.02%, Ganjar–Mahfud 9.99%.Bali. Winner: Prabowo–Gibran 54.26%. Anies–Muhaimin 3.70%, Ganjar–Mahfud 42.04%.West Nusa Tenggara. Winner: Prabowo–Gibran 66.37%. Anies–Muhaimin 26.20%, Ganjar–Mahfud 7.43%.East Nusa Tenggara. Winner: Prabowo–Gibran 61.80%. Anies–Muhaimin 5.27%, Ganjar–Mahfud 32.93%.West Kalimantan. Winner: Prabowo–Gibran 61.05%. Anies–Muhaimin 22.34%, Ganjar–Mahfud 16.61%.Central Kalimantan. Winner: Prabowo–Gibran 72.53%. Anies–Muhaimin 16.98%, Ganjar–Mahfud 10.50%.South Kalimantan. Winner: Prabowo–Gibran 58.23%. Anies–Muhaimin 35.16%, Ganjar–Mahfud 6.62%.East Kalimantan. Winner: Prabowo–Gibran 69.15%. Anies–Muhaimin 20.09%, Ganjar–Mahfud 10.77%.North Kalimantan. Winner: Prabowo–Gibran 69.71%. Anies–Muhaimin 17.67%, Ganjar–Mahfud 12.62%.North Sulawesi. Winner: Prabowo–Gibran 75.31%. Anies–Muhaimin 7.30%, Ganjar–Mahfud 17.39%.Central Sulawesi. Winner: Prabowo–Gibran 69.57%. Anies–Muhaimin 21.50%, Ganjar–Mahfud 8.93%.South Sulawesi. Winner: Prabowo–Gibran 57.02%. Anies–Muhaimin 37.94%, Ganjar–Mahfud 5.04%.Southeast Sulawesi. Winner: Prabowo–Gibran 71.11%. Anies–Muhaimin 23.09%, Ganjar–Mahfud 5.79%.Gorontalo. Winner: Prabowo–Gibran 65.24%. Anies–Muhaimin 29.39%, Ganjar–Mahfud 5.37%.West Sulawesi. Winner: Prabowo–Gibran 65.14%. Anies–Muhaimin 27.23%, Ganjar–Mahfud 7.63%.Maluku. Winner: Prabowo–Gibran 61.59%. Anies–Muhaimin 21.16%, Ganjar–Mahfud 17.25%.North Maluku. Winner: Prabowo–Gibran 60.93%. Anies–Muhaimin 26.85%, Ganjar–Mahfud 12.23%.Papua. Winner: Prabowo–Gibran 60.62%. Anies–Muhaimin 10.81%, Ganjar–Mahfud 28.56%.West Papua. Winner: Prabowo–Gibran 52.26%. Anies–Muhaimin 11.32%, Ganjar–Mahfud 36.43%.South Papua. Winner: Prabowo–Gibran 51.74%. Anies–Muhaimin 13.31%, Ganjar–Mahfud 34.95%.Central Papua. Winner: Prabowo–Gibran 57.94%. Anies–Muhaimin 11.66%, Ganjar–Mahfud 30.40%.Highland Papua. Winner: Prabowo–Gibran 64.56%. Anies–Muhaimin 21.89%, Ganjar–Mahfud 13.55%.Southwest Papua. Winner: Prabowo–Gibran 58.54%. Anies–Muhaimin 13.53%, Ganjar–Mahfud 27.93%.

Deeper shade = larger winning share

Source: KPU recapitulation, 2024 presidential electionProvinces: KPU Decision No. 360 of 2024Boundaries: BPS/OCHA via geoBoundaries (CC BY 3.0 IGO)See results by regency/city
Selected Work

From data to impact

Research, strategy and activation for politics, business and government.

See the full portfolio
  • Illustrative photo: Predictive Analysis in Battleground RegionsPoliticsIllustrative photo

    Electoral Research

    Predictive Analysis in Battleground Regions

    We map battleground regions, then model the odds of winning and shifts in support area by area, so campaign resources go where they decide the outcome.

  • Illustrative photo: Dialogues and Seminars at Educational InstitutionsGovernmentIllustrative photo

    Dialogues & Forums

    Dialogues and Seminars at Educational Institutions

    We can stage dialogues, seminars and public lectures at any university, bringing students, academics and national figures into one forum.

    Leading universities across Indonesia
    50+
    Leading universities across Indonesia
    Students actively involved
    30,000
    Students actively involved
  • Illustrative photo: Concerts and People’s FestivalsPoliticsIllustrative photo

    Public Activation

    Concerts and People’s Festivals

    We design and run concerts and people’s festivals that blend local identity, entertainment and campaign messages, from permits to show day.

    Culture & entertainment festival participants
    10,000+
    Culture & entertainment festival participants
    On-site concert participants
    ± 5,000
    On-site concert participants
Contact Us

Let’s discuss your data and strategy needs.

We are ready to help design research, read the electoral map and build well-targeted communication strategy.

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We protect your trust: client data and strategy stay confidential.