From predictive analysis in battleground regions to people’s festivals and digital campaigns: this is what we can design, run and measure.
Illustrative photos
Collaborative Engagements
Across sectors: politics, business and government
Parties in the 2024 general election
Within the ASPIRASI team’s service reach
Provinces in the team’s research and advisory footprint
Good data starts in the field. The ASPIRASI enumerator app records every interview in a verifiable way, and our electoral dashboard presents the results to clients in real time.
Screenshots of the ASPIRASI enumerator app. The dashboard view is an illustration.
Filter by type of work. Each card sets out what we can do, with key figures where we have them.
Illustrative photos: the pictures on these cards do not show actual events. To protect client confidentiality, political and government work is shown without naming candidates or public figures.
Sample surveys for candidates and political parties, then for corporations and government decisions.
Research at every stage of an election, from candidacy to the post-election period.
Illustrative photoWe map battleground regions, then model the odds of winning and shifts in support area by area, so campaign resources go where they decide the outcome.
Illustrative photoWe work out the right campaign treatment for each area and voter segment, then measure its penetration: how far the campaign has actually reached voters.
Illustrative photoWe map the issues voters feel most strongly about in each region, and who cares most about them, so campaign messages stay relevant and well targeted.
Illustrative photoWe profile a candidate’s name recognition, acceptability, electability and image, with strengths and vulnerabilities, as the basis for candidacy and campaign strategy.
Brand, public perception, employer branding and CSR surveys. Brand names are withheld.
Illustrative photoA customer-based brand equity survey measuring brand awareness, brand association, perceived quality and brand loyalty (0–100 scale).
Illustrative photoA public opinion survey mapping which brands the public likes most.
Illustrative photoA predictive employer-branding funnel model (awareness, interest, consideration, desire, most wanted) measuring how many university students want to work at a company.
Illustrative photoA survey of which corporate social responsibility (CSR) programmes and assistance communities need most, as a basis for well-targeted programme design.
From dialogues and training to people’s festivals: this is what we can design and run.
Illustrative photoWe can stage dialogues, seminars and public lectures at any university, bringing students, academics and national figures into one forum.
Illustrative photoWe design and run concerts and people’s festivals that blend local identity, entertainment and campaign messages, from permits to show day.
Illustrative photoCultural processions and activations with customary communities, residents and local hubs, carrying messages rooted in local culture.
Illustrative photoMobilising volunteers from regional to national level: building hubs, aligning messages and activating volunteers on the ground.
Illustrative photoWe design and run national dialogues at leadership institutions, from shaping the theme and choosing the speakers to staging the forum.
Illustrative photoElection-winning training for candidates, core teams and party cadres: winning strategy, base mapping and teamwork in the field.
Illustrative photoTraining in running a campaign end to end: team structure, schedule, budget, communication and regular evaluation.
National and local mainstream coverage for campaigns, programmes and performance.
News amplification for six political campaigns, from the national election and a political party to provincial elections, across national and local news portals and television.
29 documented stories across 15 outlets, 2022–2024.
Voter enthusiasm across regencies · Mass rally at a stadium · Regional-election volunteer concert · Millennial voter support
Programmes for small businesses · Endorsement by a musicians’ community · Gen Z voter support · Regional-election culture & entertainment festival
Mass rally of national-election volunteers · Candidate registration and coalition backing · Regional-election volunteer concert
Programmes for small businesses · Forming regional volunteer hubs · Support from religious and community leaders
Mass rally of national-election volunteers · Endorsement by santri communities
A national figure’s young-volunteer network · Candidate registration and coalition backing
Programmes for small businesses · Cultural procession at candidate registration
Mass rally of national-election volunteers
Regional-election volunteer concert
Regional-election culture & entertainment festival
A national figure’s young-volunteer network
A national figure’s young-volunteer network
A national figure’s young-volunteer network
Programmes for small businesses
Party ballot number and electoral targets
News amplification of the government’s performance record across 100 national and local mainstream outlets.
6 documented stories across 4 outlets, 2022–2023.
Mineral downstreaming · Defence-industry cooperation
Equitable infrastructure development · Academics on the pandemic response
Policies empowering millennials
Equitable infrastructure development
Client Pertamina
News amplification of corporate leadership dialogues on campus and inspiring leadership stories from Pertamina across national and local news portals and TV.
10 documented stories across 8 outlets, 2021–2023.
An inspiring Pertamina leadership story · Corporate leadership dialogue with students
An inspiring Pertamina leadership story
Progress of corporate transformation
Corporate leadership dialogue with students
Investing in people and digital infrastructure
Corporate leadership dialogue with students
An inspiring Pertamina leadership story
An inspiring Pertamina leadership story
News amplification of a multinational manufacturer’s 50th anniversary in Indonesia across national and local news portals and TV.
4 documented stories across 4 outlets, 2020.
50 years of a manufacturer in Indonesia
Company leadership thanks its employees
Company leadership thanks its employees
Company leadership thanks its employees
Placing national figures and regional heads as guests on exclusive talk shows, and national TV news coverage of volunteer activations, social action and leaders’ agendas.
9 documented broadcasts across 9 TV programmes, 2020–2023.
Volunteers’ aid for flood victims
Volunteers declare election support
Mass rally of national-election volunteers
Students’ recognition of corporate reform
Talk show on tourism recovery
Talk show on leadership in the pandemic
Talk show with regional heads
A national figure visits pesantren
A national figure’s pesantren visit
The platforms that are popular in Indonesia and what we can do on them.
WhatsApp
Instagram
TikTok
Facebook
YouTube
X
Telegram
Threads
LinkedInMeasuring the reach, interaction and engagement rate of every piece of content, then using the results to adjust the strategy.
Bringing in content creators who suit the audience and the campaign message.
Designing and running digital and social media campaigns from concept to evaluation.
Producing video, photo and graphic content that suits each platform.
Managing the content calendar and regular posting across all channels.
A network of creators and digital communities that extends a campaign’s reach.
Designing the message, format and timing so that content is easy to share and goes viral.
Platform logos are trademarks of their respective owners.
Our research findings reach the public through television, print and online media. Arya Budi, Director (CEO) of ASPIRASI, is regularly invited to explain electoral maps, candidate debates and election dynamics on air.
As seen on
We distribute our clients’ messages through national mainstream media, regional networks and television.
Our team publishes in international journals, writes policy reports and contributes op-eds to national media. Explore each team member’s publications on the Profile page.
Selected publications
N. K. Putra · Politics and Public Policy Journal 1(2)
A. Budi · Statistics, Politics and Policy 16(2), 147–177
M. M. Hafidz, F. D. Nailufar, O. P. A. D. Sembiring, R. Rohi · Jurnal Transformative: Ilmu Pemerintahan 11(2), 197–223
We are ready to help design research, read the electoral map and build well-targeted communication strategy.
We protect your trust: client data and strategy stay confidential.