About ASPIRASI

Accurate Data,Precise Strategy.

ASPIRASI Research & Consulting is a political research and consulting firm with an interdisciplinary, cross-generational team spanning political science, statistics and communication. We combine academic rigour with team experience since 2012 in electoral research, strategic communication and public activation.

Our experience begins: March 2012
Team experience in electoral research since 2012: 12+ years
Collaborative engagements in research, communication and activation across sectors: 100+

Who We Are

Trusted Data

ASPIRASI grew out of an idea by Arya Budi, an academic with expertise and experience in voter behaviour, political parties and elections. Together with an interdisciplinary, cross-generational team, we meet the research and strategy needs of candidates, political parties, corporations and government institutions.

Our strategy rests on rigorous research, in-depth work on relevant data, and analysis that brings together political science, statistics and communication science. This cross-disciplinary collaboration is the spearhead of how we understand and respond to contemporary social and political dynamics.

What we deliver

Electability, popularity and priority-issue surveys and reports
Electoral maps from provinces to regencies and cities, down to districts where data exists
Interactive dashboards to follow fieldwork progress and support by area
Media monitoring reports and social media conversation analysis
Strategy, branding and voter-targeting recommendations ready to act on
Quick counts and exit polls on polling day

How we protect quality

Multistage random samples drawn from official population data, with the margin of error reported openly
Our own CAPI app: GPS, a hidden timer, interview evidence and automatic quality checks
Random re-verification (spot checks and back-checks) by a separate team
Mixed methods: surveys, focus group discussions and in-depth interviews
Computational analysis: natural language processing (NLP), network analysis and topic modelling
Electoral data down to the smallest area unit, for sample design and targeting

How we work

We deliver more than a report. Our research findings become the basis for strategy, narrative and activation whose impact can be measured.

Vision & Mission

Vision

To be Indonesia’s reference institute for political research and consulting, bridging public aspirations and strategic decisions through accurate data and precise strategy.

Mission

Provide decision-makers with accurate, representative and accountable data.
Turn research findings into strategies and recommendations that can be acted on.
Design communication and activation grounded in data, context and culture.
Develop research methods and technology that protect data quality from the field to the final report.

The values we hold

Data Integrity
Transparent methods and findings reported as they are, including the unexpected ones.
Academic Rigour
University-grade standards at every stage: sample design, instruments, quality assurance and weighting.
Client Confidentiality
Client data and strategy are closely protected and used only for the agreed purpose.
Impact-Driven
Research designed to answer real decisions, not just to produce a report.
Multidisciplinary Collaboration
Political scientists, statisticians, data analysts, communicators and technologists working as one team.

Six services, one workflow

Services

From mapping and surveys to narrative and activation. Research shows where you stand, monitoring reads the dynamics of public conversation, and strategy turns both into the right messages and targets. Our digital platform protects data quality and presents the results to you.

Bold items: outputs related to public trust

Electoral Research

Measuring and mapping electoral position with accountable methods, from national surveys to support maps by area.

Electoral MappingMapping the political landscape and votersComprehensive analysis that maps the political landscape, voter behaviour and local dynamics, down to the smallest area with available data, as the basis for a measurable winning strategy.
Outputs
- Support-base maps by area
- Electoral district profiles and trends between elections
- Key areas and swing areas
SurveyPublic opinion and electability surveysStructured quantitative research that measures electability, popularity and voter perceptions through rigorous, accountable sampling methods. Includes a public-trust index: how much a figure or institution is trusted, and why.
Outputs
- Electability, popularity and issue surveys
- A public-trust index and what drives it
- Tracking surveys, quick counts and exit polls

Media & Digital Conversation

Reading issues, sentiment and narrative drivers across mainstream and social media, consistently.

Media MonitoringMonitoring the tone and sentiment of the newsConsistent tracking and sentiment analysis of the media to follow coverage intensity, identify strategic issues and measure how well messages land in the public sphere. This includes tracking how public trust in a figure or institution rises and falls.
Outputs
- Regular reports on the tone and sentiment of coverage
- Public-trust trends in news coverage
- Maps of the issues and actors in the news
Social MediaAnalysis of digital conversationMapping of digital conversation and social network analysis to measure public sentiment, follow trends in perception and trust, and identify the main narrative drivers.
Outputs
- Social listening and sentiment analysis
- Trust trends in digital conversation
- Conversation network analysis

Electoral Strategy

Turning findings into a measurable campaign identity, message and set of targets.

Electoral BrandingPositioning and narrative for public figuresFocused positioning and political narrative that build a strong public identity, sharpen differentiation from competitors and strengthen credibility and trust with voters.
Outputs
- Candidate positioning and narrative
- Campaign message testing
- Communication strategy for rebuilding trust
Electoral TargetingVoter segmentation and prioritiesVoter segmentation based on demographic, geographic and behavioural data, to make the best use of campaign resources and aim communication precisely.
Outputs
- Voter segmentation and profiles
- Area priorities and microtargeting
- Voter mobilisation strategy (get out the vote/GOTV)

Digital Platform

Research technology we build ourselves to protect data quality from the field and present it to clients.

ASPIRASI survey app (CAPI)Our own field data-collection app: GPS checks, a hidden timer, interview evidence, automatic quality checks, and it keeps working without signal.
Electoral dashboard (real-time)A client dashboard showing sample progress, interim results and support by area in one view.
Interactive electoral mapAn election-results database for all of Indonesia, presented as an interactive map from provinces down to regencies and cities, and to districts where data exists.

Public trust is being tested.

For officials, parties, institutions and corporations, public trust is the main asset. We help measure it, understand it, monitor it and rebuild it.

MeasureA public-trust index for figures and institutionsSurvey
UnderstandWhat drives trust and distrustSurvey · Social Media
MonitorTrends in trust and sentimentMedia Monitoring · Social Media
RebuildNarrative and communication strategyElectoral Branding

Supporting services

Strategic communication
Social media management
Events and activation
Community networks
Media amplification
Crisis management consulting

Our approach

01Data × InsightStrategy starts from data and insight.
02Strategy × RelevanceCombined with a strategy that fits the context.
03Creative × CultureEnriched by creative intelligence and cultural understanding.
04Technology × AmplificationAmplified through communication technology and the modern media ecosystem.
05ImpactDelivering impact that is measurable, sustainable and commercially valuable.

See our methodology in detail

Sectors

Who we work with

Three sectors with different questions, answered to the same research standard.

Politics
Candidates & Parties
Questions we help answer
- How strong are our chances in this district, and where is our support base?
- Which messages work best with key voter segments?
- How is our electoral position shifting over the campaign?
Industry & Corporate
Brands & Companies
Questions we help answer
- How does the public see our brand and corporate reputation?
- How attractive are we as an employer to young talent?
- Which CSR programmes do communities need most?
Government Institutions
Ministries, Regional Governments & Public Bodies
Questions we help answer
- How satisfied are citizens with our services and policies?
- Which issues matter most to the public in this region?
- How can we communicate programme performance so the public understands it?

Research Topics

The issues we study

We design research that reaches representative samples, including hard-to-reach areas, across a wide range of topics:

Elections & Political Parties
Voter Behaviour
Public Policy
Economy & Welfare
Local Government
Religion & Identity
Media & Disinformation
Gender & Representation
Democracy & Governance
Public Health
Consumers & Markets
Environment

Team

Core Team

Our team combines national electoral research experience with expertise in statistics, data science, communication and technology.

Director (CEO)

Dr. Arya Budi

A political scientist who studies voter behaviour, political parties and elections. Since 2012 he has led national surveys, quick counts and candidate advisory work.

Doctorate from the University of Illinois Urbana-Champaign
Published in national and international journals on elections, parties and public opinion

7Core Team
30+Works

Team

Political Researcher & Electoral Strategist
Nofriadi Kurnia Putra, M.A.
Dozens of surveys and electoral mapping projects for the 2024 general and presidential elections. M.A. in Politics and Government, UGM.
Program Officer · Communication & Media Strategist
Naura Iftika R., S.I.Kom.
Studies the dynamics of trust in digital spaces; researcher at PARES Indonesia. Communication Science, Undip.
Political Data Analyst
Fandy Arrifqi, S.I.P.
Big data, social network analysis and data visualisation; researcher at PARES Indonesia. Politics and Government, UGM.
Associate Researcher
Satria Triputra Wisnumurti
10 years in political, public-opinion and market research. Deputy Head of Katadata Insight Center.
Associate Statistician
Dr. Atina Husnaqilati
Doctorate from Tohoku University; Head of the Statistics Study Programme, UGM. Supervises sampling and statistical analysis.
Digital Products & Computational Researcher
Odri Prince Agustinus D. Sembiring, M.A.
Designs ASPIRASI’s survey app and dashboards; computational research (NLP). M.A. in Politics and Government, UGM.